I take commercial complexity and return it as profit.
I’m a global business executive with twenty years rooted in marketing and customer experience. My background spans product and channel leadership, later expanding into full P&L responsibility. I quickly identify business challenges and growth opportunities, translate them into a practical plan, and lead teams through the changes needed to deliver. Much of my work has been in technology and hardware, enabling sales teams and partners to win business while creating the customer demand that drives it.
What I’ve led
United brands and commercial strategy
Following an acquisition, I led the integration of established brands under Nice North America, aligning positioning, portfolio and partner programs. The work extended into customer experience and a five-year roadmap that contributed to €100M in growth investment.
More on this role →Grew revenue through partner marketing
At Zones, I led vendor-funded marketing across fifty-plus tier one technology partners. I connected ABM campaigns, partner investment and performance reporting, growing partner-program revenue roughly 15% and giving vendors clearer visibility into what their marketing investment produced.
More on this role →Expanded leadership across the customer experience
I proposed and led the consolidation of a 100+ person organization spanning marketing, eCommerce, training, service and support across three continents. Bringing these functions into my remit connected marketing decisions with customer feedback, while reorganizing service and support reduced structural costs by approximately $1.2M.
More on this role →Built new capabilities for commercial growth
I created dedicated eCommerce and sales operations functions at Nice North America. In the first full year after eCommerce launched, direct online sales grew approximately 12% and web-partner revenue 15%, adding measurable growth to the established channel business.
More on this role →Built a global division and strengthened profitability
I created the global ProAV Solutions division, combining Furman and Gefen under full P&L responsibility. I reset pricing, sales incentives and channel programs while the team launched 23 products in 18 months. Gross margin improved roughly four points, discretionary discounting roughly halved, and the division’s EBITDA margin increased approximately nine percentage points.
More on this role →On the record
Created and led ProAV Solutions · Nice North America, August 2024
I created the global ProAV Solutions division, combining Furman and Gefen under full P&L leadership while continuing as CMO through the end of 2024. Nice’s announcement confirmed my appointment as Managing Director and credited my contribution to North American expansion, brand integration and growth.
Read the announcement ↗Recognized by the partners we served · CE Pro, March 2023
As CMO, I built the teams, programs and resources that helped our partners win business and support their customers. Nice earned its third consecutive Platinum award for sales and marketing assistance in 2023, with further recognition in 2024 and Gold for technical support in 2025. These awards were driven by integrator nominations and votes — the people using our programs and relying on our teams.
Read the award coverage and my comments ↗How I got here
-
2006–2019
Marketing foundation
Xerox → Zones
Channel, product marketing and demand generation across technology, hardware and SaaS.
Also: InFocus, MicroVision, Extreme Reach and SMART.
-
2019–2021
Product & marketing leadership
Nice | HySecurity
Portfolio strategy, pricing and channel development in the Gate & Barrier business.
-
2021–2024
Chief Marketing Officer
Nice North America
Brand integration and leadership across marketing, commerce and customer experience.
-
2024–2026
Managing Director
Nice North America
Created the global ProAV division and strengthened profitability with full P&L responsibility.
CMO responsibilities continued through the end of 2024.
-
2026–present
Independent advisory
ZENSO GROUP · full time
Applying that background to clients’ go-to-market and commercial challenges.
ZENSO GROUP
After establishing the global ProAV division and strengthening its profitability, I completed my time at Nice in January 2026 as the division was integrated into the core business.
Through ZENSO GROUP, I work with technology and hardware companies to assess growth opportunities and build the commercial operations needed to pursue them in North America. Engagements can range from market assessment and business planning to pricing, channel development and hands-on operating leadership. I founded the practice as ZENSO Marketing in 2010 and expanded its scope as ZENSO GROUP in 2026.
zensogroup.com ↗Let’s talk.
I welcome conversations about executive leadership opportunities where my background could make a difference.